Four Key Leadership Roles

In my next blog series, I will explore four key roles that leaders play in business:

• Conceptualizer
• Strategizer
• Actualizer
• Maximizer

When you boil it down, these four roles capture the essence of leadership.  Leaders in all realms of leadership spend a great deal of time doing things that fit one of these four areas:

Conceptualizing

As Conceptualizers, they are responsible for crafting ideas, visions, goals and objectives for their organizations.   Leaders must be creating constantly.  Business is very dynamic and requires constant flows of ideas in order to survive our challenging environment.  Things are always changing and business must adapt quickly. It is the leader’s primary responsibility to ensure the conceptualization of the aforementioned items.

Strategizing

As Strategizers, they are responsible for developing strategies to accomplish what they conceptualized.  Once leaders conceptualize, they need to develop ways to get from ideas to results.  Strategies provide approaches to ensure that a vision becomes a reality or  that a product or service idea becomes a reality in order to produce revenue and profits.  Strategizing is critical to leaders!

Actualizing

As Actualizers, they are responsible for ensuring the execution of the developed strategies and ensuing plans and tasks.  No ideas or strategies will come to fruition without making sure things happen.  Leaders must be vigilant of execution.  They need to make sure they and others follow-through as planned.  Many great ideas fall through the cracks and many strategies remain on paper because leaders fail to ensure execution.

Maximizing

As Maximizers, they are responsible for getting the most and best out of the human, physical and economic resources under their stewardship.  This is another critical aspect of leadership.  Nothing can kill a business like underutilized assets.  Leaders are responsible to monitor and manage this closely.  They need to place close attention to the maximization of all resources.

In my next post, I will explore each of the four roles in more depth.  I hope you will read them and find them useful.

The BEST is Yet to Come!

Epi Torres, CEO